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Prius - Becoming the Standard of Passenger Vehicles (Japan) - Hybrid Awareness

Prius - Becoming the Standard of Passenger Vehicles (Japan) - Hybrid Awareness

Published on: Aug 15, 2014

Hybrid vehicles are very popular in Japan. The Prius, in particular, was the best-selling automobile in Japan in 2012, with more than 250,000 units sold in one year.

A Hybrid Vehicle Loved Around the World - Hybrid Awareness

A Hybrid Vehicle Loved Around the World - Hybrid Awareness

Published on: Aug 14, 2014

The environment is one of the Toyota’s top management priorities, and we are actively working to promote the proliferation of hybrid vehicles. Since its launch in December 1997, the Prius, the world’s first mass-produced hybrid passenger vehicle has found many supporters, and by the end of March 2013, Toyota had sold a total of 5 million hybrid vehicles.

The Evolution of the Prius Continues - Hybrid Awareness

The Evolution of the Prius Continues - Hybrid Awareness

Published on: Aug 13, 2014

The 2nd-generation Prius featured a dramatically more enjoyable driving experience. 90% of the vehicle’s system was newly redeveloped for the 3rd-generation Prius.

The Evolution of the Prius Continues - Hybrid Awareness

The Evolution of the Prius Continues - Hybrid Awareness

Published on: Aug 12, 2014

The 2nd-generation Prius featured a dramatically more enjoyable driving experience. 90% of the vehicle’s system was newly redeveloped for the 3rd-generation Prius.

The Birth of a Totally New Vehicle - Hybrid Awareness

The Birth of a Totally New Vehicle - Hybrid Awareness

Published on: Aug 11, 2014

Launched in 1997, the Prius was the world’s first mass-produced hybrid vehicle.

Surrounded by a Familiar Sense of Security - Hybrid Awareness

Surrounded by a Familiar Sense of Security - Hybrid Awareness

Published on: Aug 10, 2014

The level of safety that Toyota Hybrid System-equipped vehicle provide is no different than that of conventional vehicle.

Blast Through the Desert - Hybrid Awareness

Blast Through the Desert - Hybrid Awareness

Published on: Aug 09, 2014

“ The Toyota Hybrid System is packed with precision technology – is it really okay to drive it over long distances and rough roads?” There’s no need to worry at all.

More Comfortable than Ever Before - Hybrid Awareness

More Comfortable than Ever Before - Hybrid Awareness

Published on: Aug 08, 2014

One can see at a glance how spacious and comfortable the cabin interior is to ride in.

Immediately Feel Secure when Driving a Hybrid - Hybrid Awareness

Immediately Feel Secure when Driving a Hybrid - Hybrid Awareness

Published on: Aug 07, 2014

Vehicles equipped with the Toyota Hybrid System can be driven just like any other conventional vehicle.

Detailed Management of the Hybrid System - Hybrid Awareness

Detailed Management of the Hybrid System - Hybrid Awareness

Published on: Aug 06, 2014

The power control unit provides detailed control of the electric motor/generator, gas/petrol engine, and hybrid batteries. This is the Toyota Hybrid System’s “control tower”