Encouraging More People to Choose Hybrids
Encouraging even just one more person to choose a hybrid system will help to protect our environment. That's why Toyota is lowering costs through manufacturing hybrid vehicles.
Lower Prices Enable Worldwide Access to Hybrids
Even if vehicle features superior environmental technologies, if those technologies raise the cost beyond what customers can afford to pay, the benefit to the environment will only be negligible. In accordance with the idea that "the wide spread use of eco-cars will benefit the environment," we carry out rationalization and cost reduction, and are continuing to push forward with development work aimed at creating vehicles that anyone can afford. We are making further efforts to reduce the price of the latest vehicle model which enable more improvement and revolution, so that it can be an accessible and affordable option.
