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Worldwide Sales of Toyota Hybrids Surpass 10 Million Units

Worldwide Sales of Toyota Hybrids Surpass 10 Million Units

Published on: Feb 14, 2017

In the footsteps of the iconic Prius that started it all, Toyota now sells 34 different hybrid models in more than 90 countries and regions across the globe.

Toyota Challenged the Dakar Roads One More Time

Toyota Challenged the Dakar Roads One More Time

Published on: Jan 27, 2017

Buenos Aires, January 2017 - For the second consecutive year, Toyota was present as the official vehicle of the organization in one of the most challenging competitions in the world, the Dakar rally. The company provided 42 Hilux and SW4 units to facilitate mobility to the organizers of the competition.

Finish in Buenos Aires: Team Land Cruiser Wins The Production Category

Finish in Buenos Aires: Team Land Cruiser Wins The Production Category

Published on: Jan 14, 2017

The competitors reached the finish in Buenos Aires with thousands of people cheering and waving, providing a warm welcome. The podium just in front of the Argentine Automobile Club with Dakar competitors grinning from cheek to cheek. A memorable moment to be grateful for. A 4th consecutive victory in the production category with TLC drivers Christian Lavieille #327 in 1st place and Akira Miura #332 in 2nd place. Although Overdrive Toyota driver Nani Roma did not end up on the podium, the 4th position overall is something to be proud of. This also counts for Giniel de Villiers #302 finishing in 5th place overall and “rookie” Conrad Rautenbach #320 ending up in 9th place. 

Friday the 13th: A true Dakar challenge

Friday the 13th: A true Dakar challenge

Published on: Jan 13, 2017

The Dakar is heading towards “the grand finale”. Every competitor was driving strategically today. On the one hand, they do not want to force a vehicle breakdown so close to the finish. On the other hand, competitors in contention for a podium finish, have to push their cars to the limit, which requires taking risks. The Toyota teams have no opportunity to sit back and relax; they must keep the pressure on. The strategy paid off with four Toyota drivers ending up in the top ten today: Giniel De Villiers in 4thplace, Erik Van Loon in 7th, Conrad Rautenbach in 8th and Nani Roma in 9th (putting Roma 4th in the overall rankings). The final surf to Buenos Aires has begun. 

The Dakar Reaches a Crucial Moment: Final Stages Determine Podium Candidates

The Dakar Reaches a Crucial Moment: Final Stages Determine Podium Candidates

Published on: Jan 12, 2017

The overall ranking is like a dance: it can change after every song. With yesterday’s cancellation of the “Super Belén”, today’s stage towards San Juan was tremendously decisive. What might have been the most difficult stage of the rally, could arguably be the most exciting one as it comes to this year’s podium candidates. With three Toyota driver’s, Giniel in the #302 in 6th, Conrad in the #320 in 7th and Nani in the #305 coming in 10th, all finishing again within the top ten, the podium is still a possibility.

Re-Grouping and Preparing For The Unknown Dakar Gears Up For Stage 10

Re-Grouping and Preparing For The Unknown Dakar Gears Up For Stage 10

Published on: Jan 11, 2017

Nobody expected that yesterday would bring a massive mud avalanche, putting the brakes on stage 9. The natural disaster would divert competitors and support vehicles hundreds kilometers and six to seven hours to the bivouac, causing everyone to arrive late and tireless inspections. With stage 9 cancelled, all competitors retain their current rankings. Officials have decided to keep the 751 km course for stage 10. With the finish in Buenos Aires in sight, the race is not determined yet. Toyota is still has a chance at claiming a piece of the podium.

Dakar Proves it is The World's Toughest Rally: Stage Conditions Worsen

Dakar Proves it is The World's Toughest Rally: Stage Conditions Worsen

Published on: Jan 10, 2017

The common theme for this year’s Dakar is “Anything can happen”. To add to the already difficult raid through heavy rains, tall river-crossings and deep sand traps; a muddy landslide in the Argentinian village of Volcan bisected the liaison to the bivouac in Salta. Officials scrambled to create alternate routes to safely get teams to the bivouac. Stage 9 is set to be cancelled as the rally re-groups and evaluates the Dakar. TGRSA Giniel De Villiers in the #302 crossed the finish line in 5th place, putting their Hilux in 6th place overall. Overdrive Toyota driver Nani Roma in the #305 arrived in Salta in 7th place, slipping to 4th place in the overall ranking. Conrad Rautenbach in the #320 rolled into the bivouac in 9th place for the stage. 

The Dakar Enters The Marathon Stage: Competitors On Their Own

The Dakar Enters The Marathon Stage: Competitors On Their Own

Published on: Jan 09, 2017

The marathon stage could be compared to floating in space. No external assistance is allowed. No support crews are found along the whole special stage. Drivers and co-drivers are left with their road books, filled petrol tanks and the great open Bolivian landscape. The competitors left La Paz for a long drive towards the “Salar de Uyuni”, the remarkable salt flats. Because of the bad weather conditions the last few days, the seventh special stage was shortened to 160 km. TGRSA driver Giniel de Villiers #302 finished 3rd and Overdrive Toyota driver Nani Roma #305 finished in 5th; placing Nani in 3rd place in the overall ranking for his category. 

Catching a Breath on The Dakar Rest Day: What About The Crews in The Bivouac?

Catching a Breath on The Dakar Rest Day: What About The Crews in The Bivouac?

Published on: Jan 08, 2017

The Dakar is all about adventure and proving to be the best of the best. Drivers and co-drivers find themselves in the spotlight for obvious reasons. They are the ones conquering the elements, challenging extreme conditions and pushing to get to the finish line in Buenos Aires. The truth is: the Dakar would not be what it is without the dedicated crew next to them: the engineers and mechanics. The team’s crew plays a very important role before and throughout the whole rally. Without their knowledge and support, the Dakar would be an impossible rally for all.

Weather Conditions Strike the Dakar: Stage 6 to La Paz Cancelled

Weather Conditions Strike the Dakar: Stage 6 to La Paz Cancelled

Published on: Jan 07, 2017

All competitors of the Dakar faced an extremely and demanding stage five yesterday. Heavy rains changed the terrain dramatically, which caused problems for many drivers. Because of this, stage six was cancelled and the competitors were instead given a direct route to La Paz. However, there was still several hundred cold and wet kilometers to be conquered. Due to there being no race, there were no changes in the rankings and so three Toyota drivers are in the top ten: Overdrive Toyota driver’s Nani Roma #305 and Conrad Reichenbach #320 respectively finished in 2nd and 6th place. TGRSA driver Giniel de Villiers #302 came back in 10th position.