Oranjestad, Aruba – July 31, 2025 — Toyota Aruba is proud to announce the launch of a landmark campaign in celebration of its 60th anniversary: "TOYOTA ARUBA 60 Years Strong – Let's Ride Together."
Running from August 1 through September 30, 2025, this 60-day campaign honours six decades of trust, innovation, and community connection while offering exciting incentives for new vehicle buyers.
A Celebration of Legacy and Loyalty
Since opening its doors in 1965, Toyota has been a driving force in the island's automotive landscape. This campaign is a tribute to the generations of customers who have made Toyota a household name in Aruba.
Exclusive "Anniversary Package" for New Vehicle Buyers
Customers who purchase a new Toyota vehicle during the campaign period will receive a premium Anniversary Package, including:
- Free Window Tint
- Three Free Vehicle Services
- AWG 1,000 Discount
- 16,000 Fun Miles
Daily Giveaways & Grand Prizes
To keep the excitement going, Toyota Aruba will host daily raffles with 60 winners in 60 days, featuring branded merchandise and surprise gifts. The daily giveaways will be played out via Toyota Aruba's Instagram and Facebook pages, where followers can participate in fun riddles and trivia questions for a chance to win.
All new vehicle buyers will also be automatically entered into a grand prize draw for:
- AWG 600 Cash Back or
- AWG 600 Toward Car Insurance
"60 Years of Toyota – 60 Stories" Mini-Series
Toyota Aruba will be sharing "60 Years of Toyota – 60 Stories" Mini-Series: A nostalgic look at Toyota’s journey in Aruba, shared across social media. If you or someone you know would like to share a personal Toyota story as part of this series, please reach out to our Marketing Department, we'd love to hear from you!
Join the Celebration
"This campaign is more than a sales campaign, it's a heartfelt thank-you to our community," said Janella Orman, Sr. Marketing coordinator at Toyota Aruba. "We're excited to celebrate our past while driving confidently into the future together."
